Honda Korea: The Hyundai Seoul “ST125 DAX” Pop-up Shop

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Honda Korea: The Hyundai Seoul "ST125 DAX" Pop-up Shop

Recently Honda Korea organized a Honda DAX 125 pop-up event at The Hyundai Seoul Department Store in Yeouido, Korea.

Event Dates: April 25, 2025 - May 8, 2025
Event Concept: A leisurely stroll with the DAX
Style: Drop-in without reservation
Model on display: ST125 DAX
Colors: Blue, Pearl Black, Pearl Gray

[On-site Event]
1. Visitors could sit on and test ride the bikes in person and purchase limited edition T-shirts on site.
2. By posting a photo of the store on Instagram, you could receive a keychain and sticker as a gift, as shown in the photo below.
3. The 10 people with the most likes on Instagram will receive an additional 50,000 won gift certificate for the department store.

Motorcycle culture is still not very well known in Korea, so I think it's good to have a display like this at a department store. That way everyday customers who come looking for clothes can also have a nice introduction to the culture.

In addition, the pop-up space was organized with a friendly atmosphere and display of cute dachshund dolls instead of just showing the bikes, so even customers who may not have taken an interest can come in to see the cute dogs and then try sitting on the bike, which is very helpful for marketing.

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